5 Common Email Deliverability Mistakes (and How to Avoid Them)

Email deliverability is the ability of your emails to reach your recipients' inboxes and not their spam folders. It is one of the most important factors for the success of your email marketing campaigns. However, many email marketers make common mistakes that can harm their email deliverability and ruin their reputation. 

In this blog post, we will discuss five common email deliverability mistakes and how to avoid them.

5 Common Email Deliverability Mistakes

Purchasing Email Lists

One of the worst mistakes you can make is to buy email lists from third-party sources. These lists are often outdated, inaccurate, or fraudulent. 

They contain email addresses that are invalid, inactive, or belong to people who have not permitted you to email them. 

When you send emails to these addresses, you will get high bounce rates, low open rates, and high spam complaints. This will damage your sender's reputation and lower your email deliverability.

How to avoid it: The best way to avoid this mistake is to build your email list organically. You can do this by offering valuable content, incentives, or solutions to your target audience and asking them to opt-in to receive your emails. 

This way, you will get email addresses that are valid, active, and interested in your offer.

Sending to Inactive Addresses

Another mistake you can make is to send emails to addresses that are inactive or unresponsive. These are email addresses that have not opened, clicked, or replied to your emails for a long time. 

When you send emails to these addresses, you will get low engagement rates and waste your resources. 
Moreover, some of these addresses might have turned into spam traps, which are email addresses that are used by email service providers (ESPs) to catch spammers. 

If you send emails to spam traps, you will get flagged as a spammer and your email deliverability will suffer.
How to avoid it: The best way to avoid this mistake is to clean your email list regularly. You can do this by removing or re-engaging email addresses that are inactive or unresponsive. 

You can use tools such as email verification tools or email analytics tools to identify and segment these addresses. You can also send re-engagement campaigns to these addresses and ask them to confirm their interest or unsubscribe from your list.

Not Following the Email Best Practices

A fourth mistake you can make is to not follow the email best practices. These are the rules and guidelines that help you create and send effective and ethical emails. Some of the email best practices are:

• Complying with email laws and regulations, such as the CAN-SPAM Act, the GDPR, and the CCPA.
• Obtaining permission from your recipients before sending them emails.
• Provide an easy and visible way for your recipients to opt-out or unsubscribe from your emails.
• Avoid spammy words, phrases, or tactics in your emails.
• Checking your emails for errors, typos, or broken links before sending them.

How to avoid it: The best way to avoid this mistake is to follow the email best practices. You can do this by educating yourself and your team on email laws and regulations and email etiquette. 
You can also use tools such as email checkers or email testers to ensure that your emails are error-free and spam-free.

Not Using a Reliable Email Tool

A fifth mistake you can make is to not use a reliable email tool. An email tool is a software or a service that helps you create, send, and manage your email campaigns. 

When you use an unreliable email tool, you will face issues such as poor deliverability, low performance, or security breaches. This will affect your email marketing results and your reputation.

How to avoid it: The best way to avoid this mistake is to use a reliable email tool. A reliable email tool has the following features

High deliverability: It ensures that your emails reach your recipients' inboxes and not their spam folders.

Easy to use: It has a simple and intuitive interface that lets you create and manage your email campaigns with ease.

Affordable: It has a fair and transparent pricing model that lets you pay only for what you use and get value for your money.

Secure: It protects your data and your privacy and complies with email laws and regulations.

Supportive: It has a responsive and helpful team that is always ready to assist you with any questions or issues.

How Boost Inbox Helps You Improve Your Email Deliverability

Boost Inbox is a reliable email tool that helps you improve your email deliverability. It has the following features that make it stand out from the rest

Built-in email verification: It verifies your email list and removes any invalid, inactive, or spammy email addresses. This improves your email hygiene and your sender's reputation.

Real-time feedback on sending health: It monitors your email metrics and gives you feedback on your sending health. It alerts you of any issues or problems that might affect your email deliverability and suggests ways to fix them.

With Boost Inbox, you can avoid common email deliverability mistakes and achieve your email marketing goals. You can also grow your business and your brand.

To get started with Boost Inbox, you can sign up here or contact us for more information.