Unveiling The Best Email Marketing Tools For Small Businesses

Boost Inbox Logo Daniel Taylor
November 28, 2023
man looking into his hand device to find something that has background with various tool

In this blog, we’ll discuss the types of email marketing tools and some popular tools in the industry of email marketing. What things do you need to consider before choosing a tool? By doing so, you can elevate your email marketing strategies with the right tools that fit your needs.

Email marketing is one of the most effective and affordable ways to reach and engage your customers and prospects. It can help you build relationships, increase brand awareness, generate leads, and boost sales. However, email marketing is challenging and time-consuming for small businesses, especially if you don't have the right tools to help you.

Before diving into the email marketing platforms for small businesses, You need to know some types of email marketing tools that a small business needs.

What types of email marketing tools does a small business need?

Here are some types of email marketing tools that a small business needs.

Email marketing automation software

One of the tools that can make your email marketing easier and more efficient is email marketing automation software. Email marketing automation software is a tool that helps you create and send personalized and timely emails to your subscribers based on their actions, preferences, and behavior.

By using email marketing automation software, you can

That will help you improve your email marketing.

Email marketing analytics tools

Email marketing analytics are tools that help you measure and optimize the performance of your email campaigns. Email marketing analytics tools can help you by

Email warm-up tools

Email warm-up tools are tools that help you improve the deliverability and reputation of your email address and domain, especially when you send cold emails to your potential.

Email warm-up tools work by sending and receiving automatic emails with other email addresses in their network, simulating real conversations and interactions. This way, they gradually increase your email sending limit and avoid triggering spam filters from email service providers.

Email warm-up tools can help

Email marketing integration

Email marketing integrations are the process of connecting your email marketing platform with other software or services that you use, such as your website.

Email marketing integrations can help you by

These are some types of email marketing tools that a small business needs for email marketing. Now we’ll dive into some of the best email marketing tools for small businesses.

The best email marketing tools for small businesses

Here are the best email marketing platforms for small business


Mailchimp is a widely used email marketing platform that allows businesses to create, send, and automate email campaigns

You can use it to design beautiful and responsive emails, segment your audience, personalize your messages, automate your workflows, and analyze your results. You can also integrate it with other tools and platforms that you use, such as your website, CRM, e-commerce platform, and social media.

You may choose Mailchimp for your email marketing because

Mailchimp offers a free plan for up to 2,000 contacts and 10,000 emails per month, and paid plans start at $9.99 per month for more contacts and features.

Boost Inbox

Boost Inbox is an email marketing tool that helps businesses improve their email deliverability and inbox placement. It does this by providing a variety of features, including monitoring your sender's reputation and identifying any potential issues that could be affecting your email deliverability.

Boost Inbox can help you in email marketing by:

You can start with this tool for just $15, including premium support, 1 email account, 50 positive engagements per day, and many more features.


Canva is a user-friendly graphic design platform that allows you to create visually appealing emails and other marketing materials. It offers a wide range of templates, images, and design tools to help you create professional-looking emails without any design expertise.

Using Canva in email marketing can provide several benefits, such as

Canva offers various pricing plans to cater to different user needs. Free plane provides access to a wide range of design tools, templates, and images. It is suitable for individuals and small businesses with basic design requirements.


Zoho is a comprehensive marketing automation platform that includes Zoho Campaigns, an email marketing software designed to create, send, and track targeted email campaigns that drive sales. Zoho Campaigns offers a range of features, such as personalized email campaigns, automated workflows, and tools to interact with customers effectively.

You can use Zoho Campaigns for email marketing because it has many features and benefits, such as:

It integrates well with popular platforms like Zoho CRM, Mailchimp, Hubspot, Shopify, and more to create an integrated email marketing system.

Elevate your email marketing strategies with the right tools

Choosing the right tool is essential for successful email marketing. You have to choose a tool that may have the following features:

These are the general features you have to consider your own needs when choosing your tool. What are you looking for in a tool? If you find it, you can go with it.

In this blog post, we discussed some types of email marketing tools that a small business needs, such as email marketing automation software, email marketing analytics tools, email warm-up tools, and email marketing integrations. We also reviewed some of the best email marketing tools for small businesses, such as Mailchimp, Boost Inbox, Canva, and Zoho Campaigns. These tools can help you create, send, and track responsive and personalized emails.

What to read next

Yes, Boost Inbox is designed to cater to businesses of all sizes and industries.

Absolutely! Boost Inbox is compatible with most major email service providers.

The warmup process duration may vary depending on your email volume, but it typically ranges from a few days to a couple of weeks.

Yes, Boost Inbox offers dedicated customer support to assist you throughout the warmup process.

While it's possible, it's best to start the warmup process from the beginning with Boost Inbox for optimal results.