How to Write Cold Emails That Get Results: A Step-by-Step Guide for Success

Boost Inbox Logo Maria Oscar
December 26, 2023
Woman touching email over digital screen.

Cold emails are one of the most successful strategies for your company to generate leads, and revenue, and acquire customers. These emails are distinct from spam because they are customized, relevant, and useful to the receivers.

Writing cold emails that achieve results, on the other hand, is difficult. According to a Mailchimp study, the average open rate for cold emails is only 21.33%, with a 2.62% click rate. That means that most of your cold emails will be ignored, lost, or marked as spam by potential customers.

So, how can you write cold emails that stand out from the crowd and get your prospects to take action? In this blog post, we will show you how to write cold emails that get results using a step-by-step guide for success.

What Is A Cold Email and Why It Matters?

A cold email is an email that you send to a person who doesn't know you. These emails are typically used for outreach purposes such as promoting a product or service, generating sales leads, or establishing business partnerships.

Cold email outreach is a significant strategy for organizations looking to grow their network, raise their awareness, or find new clients.

Cold emails matter because they provide a cost-effective way to reach a large audience and potentially convert them into customers.

Businesses can connect with consumers who are new to their brand or have an immediate need for their product or service by using cold email marketing.

It enables businesses to actively connect with potential clients and show the value that they can deliver.

To effectively write it, it is important to follow the best Cold email format and optimize the content for maximum impact.

By understanding the components of a cold email and implementing best practices, you can increase your chances of success in your outreach campaigns.

How to Write Cold Emails?

Writing effective cold emails requires careful thought and calculated planning. The following are the essential elements of the ideal Cold email format.

Components of A Cold Email

1. Introduction

The introduction defines the tone for the rest of the email and acts as the first point of contact. It is essential to capture the recipient's attention quickly and generate a lasting first impression.

It should be short, friendly, and personalized. You should explain how you discovered your prospect, why you're contacting them, and what you have in common with them. For example:

"Hi John,

I came across your profile on LinkedIn and noticed that you are the founder of ABC Inc., a company that helps small businesses grow their online presence. I'm also a founder of XYZ Inc., a company that provides a similar service, but with a unique twist."

The primary component of any cold email is the content, and this is when you must provide value to your audience and grab their interest in your offer. The information should be interesting, relevant, and brief.

2. Craft Engaging and Relevant Content

You need to focus on the advantages of your solution rather than the features. Statistics, testimonials, case studies, or social evidence should also be used to back up your statements to build credibility.

For example:

"I'm writing to you because I think you might be interested in our solution, which helps small businesses increase their website traffic, conversions, and sales by 300% in 6 months. We do this by creating and managing high-quality content, SEO, and social media campaigns for our clients.

Don't just take my word for it. Here's what one of our clients, Jane Smith, the founder of EFG Inc., had to say about us:

'XYZ Inc. has been a game-changer for our business. Since we started working with them, our website traffic has skyrocketed, our leads have tripled, and our sales have doubled. They are the best digital marketing agency we have ever worked with.'

3. Body

The body of your cold email is a vital component of an effective cold email format as it convinces your prospect to take the next step in your sales process. The body should be unique, powerful, and highly accurate.

You should explain what you want your prospect to do, why they should do it, and how they can do it. You need to create a sense of urgency and scarcity in your prospect to encourage them to act quickly.

For example:

"I'd love to show you how we can help you achieve similar results for your business. Are you available for a 15-minute chat next week?

If so, please reply to this email and let me know your preferred time and date. I have a few slots open on Monday, Tuesday, and Wednesday from 10 am to 12 pm.

Please note that this offer is only valid for the next 7 days, as we have a limited number of clients we can work with at a time."

4. Call to Action

The call to action is the last part of your cold email, and it's where you need to close the deal and get your audience to respond.

The call to action should be simple, direct, and easy to follow. You should also use a question or a suggestion to prompt your prospect to reply. For example:

"Are you interested in learning more about how we can help you grow your online presence and sales?

If yes, please reply to this email and let me know your availability for next week.

If no, please reply to this email and let me know why, so I can improve my outreach and offer.

I look forward to hearing from you soon."


To sum up, cold emails are a great way to generate leads, sales, and opportunities for your business. However, you need to write cold emails that get results by following a step-by-step guide for success. You need to:

Research your target audience and their needs

Craft a compelling subject line, a personalized introduction, engaging and relevant content, and a clear and strong call to action

Test and optimize your cold emails for better performance

You will be able to answer the question "how to write cold email" if you follow this Cold email format.

And if you want to warm up your domain don’t forget to check the best email warm-up tool Boost Inbox ensuring your messages always land in the inbox and never get lost in spam.

What to read next

Yes, Boost Inbox is designed to cater to businesses of all sizes and industries.

Absolutely! Boost Inbox is compatible with most major email service providers.

The warmup process duration may vary depending on your email volume, but it typically ranges from a few days to a couple of weeks.

Yes, Boost Inbox offers dedicated customer support to assist you throughout the warmup process.

While it's possible, it's best to start the warmup process from the beginning with Boost Inbox for optimal results.